Continuum Advisors logo
Continuum Advisors logo

acquired by

US flag > US flag
Deal type: Sell-Side Advisory Time Period: September 2022 Sectors: Market Research, Marketing Services, Technology

About Decode_M

Decode_M is a momentum strategy firm that decodes data into momentum. It uses diverse range of momentum methodologies & datasets (including CRM, social media, public information, polling and qualitative research) to uncover the right answers so clients can take the right action, right now.

About Penta

Penta provides data-driven solutions for stakeholder strategy and engagement, combining  analytics and research with deep expertise to deliver actionable intelligence to inform decision making. Penta has over 200 professionals in New York, London, Washington, D.C., and San Francisco, working to bring data-driven, strategic solutions to more than 200 clients.

Penta is backed by a majority investment by Falfurrias Capital Partners.

The Deal

Decode_M brings innovative research methodologies and advanced analytics capabilities to the Penta team. Decode_M’s proprietary MFactor tool is the first of its kind to measure the cultural momentum of brands, products, people, and movements.

Proven problem solvers and data-driven storytellers, the Decode_M team will be an essential part of helping clients understand “What’s Next?” to drive growth and identify risks and opportunities for their businesses as the newest addition to Penta.

Our Role

Waypoint Partners, LLC (US operation), now trading as Continuum Advisors, served as the exclusive financial advisor on this transaction.

The Continuum team was an exceptional partner in advising us throughout the entire deal process. We could not have asked for a better partner in helping us navigate through the many complex phases a sell-side process entails. We are happy to have had the successful deal outcome we had and could not have done it without their team’s hard work.

Michael Berland, Founder & CEO, Decode_M

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