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Continuum Advisors logo

Asia Pacific Vison
acquired by
Casual Films

HK flag > GB flag
Deal type: Buy-Side Advisory Time Period: June 2022 Sectors: Content Strategy, Production Agency

About Asia Pacific Vision (“APV”)

APV is a video and creative agency which combines strategy, creative, and production to create content that inspires action. Headquartered in Hong Kong, APV serves multi-national clients in Asia-Pacific and beyond. APV has worked with multi-national clients across a variety of industries, including Prudential, Alibaba, Manulife, Hotel Jen, RedBull and Jumpstarter.

About Casual Films Inc.

Casual Films is a global video content production studio for enterprise-level businesses. Casual Films produces 1000+ projects a year for Fortune 500 clients. The business has over 75 professionals with offices in London, the US, Australia and Spain. Its clients include BMW, Google, JPMorgan, HSBC, NBA, Red Bull, and Salesforce.

The Deal

The acquisition of APV has provided Casual Films geographical access to the Asia Pacific region, providing significant ground capability from mainland China to Singapore and beyond. The growth of the Greater Bay Area project enables Casual Films to be at the heart of one of the most important regions for the future global economy.

Our Role

Waypoint Partners, LLC (US operation), now trading as Continuum Advisors, served as the exclusive buy-side financial advisor on this transaction.

We’re extremely grateful to Brett and all the team at Continuum for their insight, experience, and tenacity in seeing our acquisition of Asia Pacific Vision to a successful conclusion. From the creative deal structuring and candid counsel when we needed it the most, they delivered all the way through deal completion. This major step for our company was made significantly easier by leveraging Brett’s salient experience and tireless work ethic.

Nick Francis, CEO, Casual Films

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