Our Team
It’s our people
that make us
With strength in our diverse and relevant expertise, it’s the power of our people and partnerships that make us.
Leadership
Brett Davis
Managing Partner New York
Brett Davis
Managing Partner
Brett has over 20 years of experience in buying and selling both public and privately held companies. He is a recognized expert in the digital marketing, media, and creative technologies sectors where he advises middle and upper-middle market companies. In addition to shaping the vision of Continuum and emphasizing the importance of an empathetic approach, Brett leads sell-side, buy-side, capital structuring and market positioning engagements.
Brett founded, led, and sold three middle-market companies within the fintech, food and beverage distribution and industrial minerals sectors by the age of 35.
He then held global leadership roles for seven years at Edelman, leading global M&A while concurrently leading and evolving its global data and analytics consultancy. During this time, Edelman became the world’s largest PR firm.
Leveraging sector expertise and a global network developed at Edelman, combined with his dealmaking experience, Brett launched Waypoint Partners, LLC in 2018 from New York with the other co-founding members based in London. With continued interest in US market entry and expansion strategies, combined with the rate of innovation and adoption of new technologies, demand for services surged and highlighted unmet M&A advisory needs across the middle-market sectors they serviced. In 2023, inspired by clients and observing market behaviors, the firm expanded upon its strategic partnerships, made further investment in creative technologies, and evolved into what has become Continuum Advisors.
Since beginning his career in investment banking at UBS, Brett has led and completed transactions valued at over $900 million. His recent notable deals include leading the transformative sale of XX Artists to S4 Capital and Decode_M’s sale to Falfurrias Capital Partners’ platform, Penta.
Tom Crowley
Partner New York
Tom Crowley
Partner
Tom has over 20 years of experience in international M&A, capital raises and strategic growth advisory predominantly in the digital marketing, media and creative technology sectors.
Tom joined as Partner in 2023. He works with founders, executive teams and stakeholders globally to develop and implement business strategies and growth initiatives including capital raises and ultimately to realize superior value for the businesses through M&A. In addition to helping to shape the vision of Continuum, Tom leads sell-side, buy-side, capital structuring and strategic positioning engagements.
Prior to Continuum, Tom was a Managing Director at Madison Alley, an M&A capital advisory firm, where he closed over 30 M&A and investment transactions in the digital marketing, software, data analytics and technology enabled services sectors.
He also worked at WPP Corporate Development for nine years, completing over 35 transactions ranging in value from $10 million to $1.4 billion. During this time, WPP grew by over $8 billion in revenue.
Tom began his career in investment banking at Morgan Stanley where he executed over $19 billion in transactions. Tom earned a Bachelor of Science in Commerce at the University of Virginia. He resides in New York City in the West Village and holds Series 63 and 79 (investment banking) FINRA regulatory licenses.
David Schneider
Partner Los Angeles
David Schneider
Partner
David is an entrepreneurial business builder who has a passion for advising agency and creative technology leaders on initiatives that accelerate growth and realize value. David brings an invaluable 30 years of agency leadership and a broad range of international corporate development and marketing communications experience. In addition to helping to shape the growth of Continuum, David leads strategic advisory and positioning engagements.
Based in our Los Angeles office but working globally across the Americas, Europe, Asia and Africa, David focuses on cultivating successful relationships with leaders to achieve clarity on business ambition and developing actionable initiatives to drive growth. He has an extensive network of contacts worldwide along with a deep understanding of regional and global markets.
David’s expertise includes international market entry and expansion including strategic review, plan development and execution management through M&A transactions, joint ventures and organic start-up businesses. Through selling, buying and integrating businesses, David’s work has created global networks, culminating in the development of businesses that have been both prosperous and award-winning.
David has held leadership roles with both independent businesses and holding company agencies at IPG, Omnicom and MDC Partners.
William Ritchie
Managing Partner London
William Ritchie
Managing Partner
Continuum’s London-based partner, WY Partners, was founded by Managing Partner, William Ritchie.
William established the business in 2015 and specializes in advising stakeholders of buyers and sellers in the media and technology sectors. With extensive experience in global M&A, having worked on over 100 transactions in 25 countries, William brings valuable expertise to his role.
William has a particular interest in the media sector and a passion for disruptive technology. He invests his time in learning about new tools and products that are exciting and innovative. In addition to his work in M&A, William prioritizes the integration of the latest technologies at WY Partners. He has developed in-house tools, including their online M&A Tracker, to ensure technology plays a central role in their processes and client delivery.
Before founding WY Partners, William qualified as a Chartered Accountant and began his M&A career at Deloitte. He later moved into Venture Capital, focusing on investing in high-growth technology businesses. In 2010, he joined WPP’s M&A team and completed over 50 M&A transactions in four years, including the transformative acquisition of AKQA.
William is a Member of the Institute of Chartered Accountants of Scotland and holds an MA in Business and Accounting from The University of Edinburgh.
Team
Alannah Coffey
Assistant Manager London
Alannah Coffey
Assistant Manager
Alannah is an Assistant Manager at WY Partners, Continuum’s partner based in London, UK.
She specializes in corporate finance advisory as well as buy-side and vendor transaction services, providing advice to corporate acquirers and private equity investors.
Alannah possesses a profound interest in the media and technology sectors and recognizes the significant growth opportunities they offer as their landscapes continually evolve. She is driven by the desire to establish fruitful relationships with clients and ensure they achieve optimal outcomes through strategic and commercially focused advice.
Before joining the firm, Alannah began her career at EY Dublin, where she completed her ACA exams in the Transaction Services team. She provided buy-side and vendor due diligence for both private equity and corporate clients in the financial services industry.
Alannah is a member of the Institute of Chartered Accountants in Ireland (CAI) and holds a Bachelor’s degree (BCIT) in International Commerce with Spanish from University College Dublin.
Alex Crawford
Manager London
Alex Crawford
Manager
Alex is Manager at WY Partners, Continuum’s partner based in London, UK.
Alex is involved in sell-side corporate finance advisory and buy-side transaction services. He has a strong passion for the ever-changing landscapes of the media and technology sectors and enjoys working with established industry leaders as well as emerging disruptors. Alex is highly motivated by collaborating with ambitious management teams and founders to help them achieve their M&A goals, from generating creative ideas to executing deals.
After spending a year at Baird Capital, a UK private equity firm, Alex joined EY in London, where he completed his ACA in the Real Estate Audit team. He then worked for three years in the transaction services team at FTI Consulting, providing advice to mid and large-cap private equity firms across a wide range of sectors.
Alex is a member of the Institute of Chartered Accountants in England and Wales (ICAEW) and holds a BA in History from University College London.
Elliott Dodds
Associate Director London
Elliott Dodds
Associate Director
Elliott is an Associate Director at WY Partners, Continuum’s partner based in London, UK.
Elliott works on corporate finance and transaction services engagements, providing advice to both buyers and sellers in the media and technology sectors.
Working alongside founders and shareholders of exciting, growing businesses and supporting them through transformative events is what Elliott truly enjoys about his work at WY Partners. With a sharp attention to detail and a profound interest in the media and technology sectors, he delivers commercially focused insights to clients, driving successful outcomes.
After starting his career at KPMG in London in the Financial Services audit practice, Elliott transitioned to the firm’s Private Equity transaction services team. There, he supported a diverse range of major European private equity firms in executing deals primarily within the technology sector.
He is a member of the Institute of Chartered Accountants in England and Wales (ICAEW) and holds a degree in Management (MA) from the University of St Andrews.
Dustin Engel
Director US
Dustin Engel
Director
Dustin is a US Director at WY Partners, Continuum’s partner based in London, UK.
As a media and technology specialist based in the US, Dustin brings extensive expertise in M&A and strategic consultancy. With over 20 years of experience, he has worked with enterprise marketing teams, marketing services companies, and marketing/advertising technology start-ups.
Before joining forces with WY Partners, Dustin played a vital role on the executive team, where he spearheaded the development of new products and services. He also led corporate strategy, investments, and M&A activities at PMG, a rapidly expanding digital company in the US.
Alastair Greenfield
Director London
Alastair Greenfield
Director
Alastair is a Director at WY Partners, Continuum’s partner based in London, UK.
Alastair specializes in both corporate finance and transaction services, advising entrepreneurs, private equity investors, and large multinational companies.
He has a great interest in both the media and technology sectors and thrives on working with dynamic and ambitious stakeholders. His technical expertise and detail-oriented approach complement broader commercial knowledge to provide a comprehensive advisory offering to buyers and sellers.
Before joining WY Partners, Alastair began his career in the M&A team at PwC, working in both the London and Madrid offices. He provided advice on global transactions as part of the Technology, Media & Telecoms (‘TMT’) division.
He is a Member of the Institute of Chartered Accountants in England and Wales (ICAEW) and holds a Bachelor’s degree (BA Hons) in Economics & Spanish from Durham University. He is fluent in Spanish.
Mark Menezes
Associate Director New York
Mark Menezes
Associate Director
Mark has over 12 years of experience advising founders and leadership teams in the marketing, data analytics, and technology enabled sectors. He has advised clients in various areas including M&A and capital raise deal execution, value creation strategies, re-structuring compensation plans and seller transaction readiness.
He was previously head of the Transaction Advisory group at Calculate, working exclusively with high growth agencies and technology businesses. He also previously was the global leader of financial due diligence at Eaton Corporation, a $20 billion industrial company, working on complex, cross-border deals. Prior to that, he held various positions over seven years with EY in the Transaction Advisory and Investment Banking divisions.
Mark resides in Manhattan and primarily grew up in South Carolina. He is a fitness and travel enthusiast, piano player and enjoys live entertainment and golf.
Junwei Pan
Associate Los Angeles
Junwei Pan
Associate
Junwei specializes in advising clients on mergers and acquisitions (sell-side and buy-side) in the digital marketing, media and creative technology sectors. With his extensive background and passion, Junwei guides clients through complex transactions and growth initiatives.
Junwei has contributed to numerous high-profile transactions, including the sale of XX Artists to S4Capital, providing invaluable insights, conducting comprehensive due diligence and crafting innovative deal structures. By assessing market trends, competitive dynamics and regulatory frameworks, he ensures that his clients can make informed decisions and achieve their strategic objectives.
Junwei’s also brings specific focus around adtech. Recognizing the profound impact of technology on the media and advertising industry, Junwei has cultivated a deep understanding of the rapidly evolving ad tech ecosystem, including the emergence of first-party data, precision marketing, supply chain optimization for digital advertising, retail media and CTV.
Madeline Schneider
Market Intelligence Analyst Los Angeles
Madeline Schneider
Market Intelligence Analyst
Madeline joined in June 2023 as a Market Intelligence Analyst.
Madeline supports the team on transactions and growth advisory engagements for clients. She also plays a significant role in supporting business development initiatives, conducting research and analyzing industry trends in the marketing and creative technology sectors and preparing transaction marketing materials.
Ollie Smith
Manager London
Ollie Smith
Manager
Ollie is a Manager at WY Partners, Continuum’s partner based in London, UK.
Ollie contributes to all aspects of deal execution, from identifying potential partners or buyers to negotiating and completing sale and purchase agreements (SPAs). He also has experience in providing financial due diligence services to both corporate acquirers and private equity investors.
Ollie is deeply dedicated to providing assistance during critical stages of a business’s development, driven by the desire to ensure optimal outcomes from both personal and commercial perspectives.
Prior to joining the firm, Ollie began his career in auditing at PwC, where he completed his ACA exams. He later transitioned to the Transaction Service team, where he conducted buy-side and vendor due diligence for both private equity and corporate clients.
He is a member of the Institute of Chartered Accountants in England and Wales (ICAEW) and holds a Bachelor’s degree (BSc Hons) in Natural Sciences from Durham University.
Ella Wills
Marketing Manager London
Ella Wills
Marketing Manager
Ella is a Marketing Manager at WY Partners, Continuum’s partner based in London, UK.
Her role entails overseeing the firm’s visual identity and managing the promotion and positioning of the firm as experts in M&A advisory. Ella takes pleasure in establishing meaningful connections between the firm and its clients, expanding its exposure, visibility, and enhancing client satisfaction.
Before joining WY Partners, Ella worked in marketing at Cerno Capital, a boutique private equity firm. She holds a First-Class Honours degree (MA) in Business Management from The University of Edinburgh. In addition, she completed a summer program at Stanford University focused on Finance and Technology Entrepreneurship.
Sarah Vick
Advisor London
Sarah Vick
Advisor
Sarah is an Advisor at WY Partners, Continuum’s partner based in London, UK.
Sarah holds positions as a Chair, Non-Executive Director, and Board Advisor for agencies and technology businesses. Her expertise lies in assisting these organizations in executing their growth plans and establishing effective leadership teams. Prior to her current roles, Sarah held global leadership positions in digital agencies for 20 years.
Sarah has been working closely with the team at WY Partners for the past five years, providing valuable insights and contributing to commercial due diligence services.
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