Continuum Advisors logo
Continuum Advisors logo

Stripe Theory
acquired by
Acceleration Community of Companies

US flag > US flag
Deal type: Sell-Side Advisory Time Period: September 2020 Sectors: Content Strategy, Production Agency

About Stripe Theory (“Stripe”)

Stripe Theory, founded by former Edelman executive Craig Kronenberger, is a data-fueled digital marketing and communications agency delivering breakthrough insights through data automation and marketing  innovation. Stripe has worked with  several global businesses, such as Nissan, Sunbrella, Mizuno, Martha Stewart, Target, and many others.

About Acceleration Community of Companies (ACC)

Additionally, ACC has a brand advisory unit, ACC Advisory, a consultancy aimed at providing clients a central point for integration and customization. ACC’s unique community of specialized firms help clients move quickly and efficiently with their branding, marketing and media decisions and action, by ensuring all agencies are tech-enabled, with data and analytics utilization linking them all together and driving maximum results for their clients. Clients and projects include a mix and range of Fortune 500 as well as direct-to-consumer brands, from Pepsi, Target, Nike, Ralph Lauren, Meta, Grubhub, Delta Airlines, Dolby, T-Mobile, HBO, Nike, and Canopy Growth, among others.

The Deal

The addition of Stripe Theory will empower ACC to help its clients go beyond data to uncover insights and strategies that measurably and cost-effectively grow and protect brands.

Our Role

Waypoint Partners, LLC (US operation), now trading as Continuum Advisors, served as the exclusive financial advisor on this transaction.

Brett appreciated the nuances of what we were after and demonstrated real empathy with our leadership as we were redesigning the business. Wired for big thinking, Brett brought strategies to the table we hadn’t envisioned that, in the end, translated into significant value creation.

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